Supercharging App Growth: How Nectar Transformed Qidz's Marketing Strategy
We helped Qidz address low app installs, expensive user acquisitions, weak return on ad spend (ROAS), and a lack of data-driven insights for marketing.
2597.56%
67.38%
213%
Who is Qidz?
Qidz.com is an innovative marketplace that offers a wide range of family entertainment and activities.
Qidz platform is designed to help parents discover and book fun experiences for their children, including attractions, events, classes, and more.
Qidz.com aims to be the go-to destination for discovering and booking family-friendly activities. By partnering with various entertainment providers and leveraging technology, Qidz.com offers a curated selection of experiences that cater to different age groups and interests.
Their mission is to make it easier for parents to find and participate in memorable experiences with their children, creating lasting memories and fostering family connections.
The Challenge
- Low app installs and user acquisition
- High customer acquisition cost (CAC)
- Limited brand awareness and recognition
- Lack of data-driven insights for marketing strategies
- Competing against established players in the family entertainment industry
- Limited understanding of the target audience and their preferences
- Building a sustainable growth engine for continued expansion and revenue growth
Results
Qidz.com faced challenges related to low app installs, expensive user acquisitions, weak return on ad spend (ROAS), and a lack of data-driven insights for marketing.
To address these issues, Nectar implemented a comprehensive approach. We optimized app install campaigns on various platforms, leveraging precise audience targeting and engaging creatives to drive high-quality installs at a lower cost.
Through rigorous data analysis and optimization, we fine-tuned campaign performance, identified growth opportunities, and improved ROAS. The results were impressive, with Qidz.com experiencing a significant increase in app installs, improved ROAS, and a strong foundation for data-driven marketing strategies.
2597.56%
Average Monthly ROAS
67.38%
Average Booking Rate
213%
Growth in App Installs
Services Provided
- Product-led growth strategy
- Launch plan
- PR strategy guidance
- Paid performance (Social, SEM)
- Content Strategy & SEO
- Conversion rate optimization
- Audience hyper-targeting
- Email & push notification marketing
- Design, UX, and copywriting
