StashAway Mastering the Market: Nectar's GTM Strategy for StashAway
We helped StashAway Launch a GTM Strategy and Plan of action.
1,546%
Growth in User Acquisition
85.77%
Decrease in Bounce Rate
174%
Increase in Conversions
Who is StashAway?
StashAway is a digital wealth management platform empowering users to grow their wealth intelligently.
The Challenge
StashAway aimed to establish itself as a premier digital wealth manager in the Middle East and Africa, facing challenges in market entry and brand differentiation.
Results
StashAway aimed to establish itself as a premier digital wealth manager in the Middle East and Africa, facing challenges in market entry and brand differentiation.
Services Provided
- GTM Strategy and Plan of Action
- Digital Marketing Campaigns
- Strategic Partnerships
- Market Penetration Strategies
Approach
1. Conducted thorough market research to identify unique selling points and positioning StashAway as the go-to solution for intelligent wealth management.
2. Developed a holistic GTM plan leveraging digital campaigns and strategic partnerships to establish StashAway as a trusted industry leader.
3. Implemented data-driven strategies optimizing online visibility and ad performance, resulting in increased user acquisition and brand recall.
4. Conducted comprehensive audits to enhance user experience and streamline conversion processes, contributing to increased sign-ups and customer retention.
