StashAway Mastering the Market: Nectar's GTM Strategy for StashAway
We helped StashAway Launch a GTM Strategy and Plan of action.
1,546%
Growth in User Acquisition
85.77%
Decrease in Bounce Rate
174%
Increase in Conversions
Who is StashAway?
StashAway is a digital wealth management platform empowering users to grow their wealth intelligently.
The Challenge
StashAway aimed to establish itself as a premier digital wealth manager in the Middle East and Africa, facing challenges in market entry and brand differentiation.
Results
Embark on a remarkable growth journey as StashAway partnered with Nectar to tackle the challenge of low engagement and poor conversion rates, while aiming to acquire high-intent users at scale.
Through a meticulously planned growth marketing strategy, Nectar executed high-performing campaigns that transformed performance metrics across the board.
- Launched targeted acquisition campaigns across Meta and Google to drive qualified traffic and increase user sign-ups.
- Conducted extensive A/B testing to identify the best-performing creatives, audience segments, and landing pages.
- Optimized website experience to reduce bounce rates and improve on-site engagement.
- Scaled winning campaigns to maximize conversions while maintaining cost efficiency.
1,546%
Growth in User Acquisition
85.77%
Decrease in Bounce Rate
174%
Increase in Conversions
Services Provided
- GTM Strategy and Plan of Action
- Digital Marketing Campaigns
- Strategic Partnerships
- Market Penetration Strategies
Approach
1. Conducted thorough market research to identify unique selling points and positioning StashAway as the go-to solution for intelligent wealth management.
2. Developed a holistic GTM plan leveraging digital campaigns and strategic partnerships to establish StashAway as a trusted industry leader.
3. Implemented data-driven strategies optimizing online visibility and ad performance, resulting in increased user acquisition and brand recall.
4. Conducted comprehensive audits to enhance user experience and streamline conversion processes, contributing to increased sign-ups and customer retention.
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