Transforming Patient Acquisition: MediLife's Lead Generation Journey
We helped MediLife build a sustainable lead generation engine.
325%
Increase in Online Inquiries
190%
Growth in Appointment Bookings
70%
Reduction in Cost per Acquisition
210%
Growth in New Patient Sign-ups
Who is MediLife?
MediLife is a prominent healthcare provider offering comprehensive medical services across multiple specialties in the UAE. Known for its patient-centric approach, MediLife provides high-quality care through a network of experienced professionals.
The Challenge
MediLife needed to improve its online presence and patient acquisition rates in a competitive healthcare market.
Results
Nectar Growth’s strategic approach yielded remarkable improvements in lead generation for MediLife:
- Deployed multi-channel acquisition campaigns targeting patients in need of various medical services.
- Enhanced website and landing page UX to streamline the appointment booking process.
- Utilized retargeting campaigns to re-engage potential patients who visited the site but did not convert.
- Implemented detailed tracking and reporting to monitor lead quality and campaign performance.
Services Provided
- Lead Generation Strategy
- Multi-Channel Campaign Management
- Website and Landing Page Optimization
- Retargeting Campaigns
- Performance Tracking and Reporting
Approach
1. Conducted in-depth audience analysis to identify key patient segments.
2. Developed and executed a tailored digital marketing plan focusing on high-impact channels.
3. Continuously optimized campaigns to improve conversion rates and reduce acquisition costs.
4. Leveraged data insights to refine targeting and messaging strategies.
