From Struggle to Triumph: Nectar's Winning Formula for Loch-Life's Success
We helped Loch Life develop a Repeatable Growth Engine for acquiring new users.
164.34%
Growth in Orders
172.25%
Growth in Revenue
23.92%
Growth in Conversion Rate
Who is Loch Life?
Loch is a family-owned, homegrown UAE brand focused on providing a stylish and sustainable hydration experience. Through Loch’s high-quality range of insulated, stainless steel water bottles and accessories, Loch helps the eco-conscious stay hydrated and live a healthy life whilst being part of the solution to reduce the consumption of single-use plastic bottles.
Loch Life aims to become a leading contributor to positive environmental change in the UAE. Today, Loch is focused on making its offering a unique blend of style and sustainability work.
The Challenge
Before partnering with Nectar, Loch-Life was struggling to acquire new users and build a sustainable business in UAE.
As an e-commerce Start-up in the UAE region, the company faced significant competition and needed to identify new channels to reach potential consumers.
Results
Partnering with Nectar, Loch Life embarked on a journey to develop a repeatable growth engine for acquiring new users.
We activated targeted acquisition campaigns on Meta and Google, focusing on demographic and interest-based audiences.
In addition, we implemented retargeting campaigns to re-engage users who had previously interacted with their website and digital assets.
Through these initiatives, Loch Life achieved remarkable growth, with a significant increase in e-commerce conversion rate, revenue, transactions, and user base. Our strategic campaigns and data-driven approach played a crucial role in helping Loch Life overcome its challenges and establish a strong presence in the market.
164.34%
Growth in Orders
172.25%
Growth in Revenue
23.92%
Growth in Conversion Rate
Services Provided
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- Product-led growth strategy
- Launch plan
- PR strategy guidance
- Paid performance (Social, SEM)
- Content Strategy & SEO
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- Conversion rate optimization
- Audience hyper-targeting
- Email & push notification marketing
- Design, UX, and copywriting
Approach
1. Activated acquisition campaigns on Meta and Google to acquire New Users. Focused on demographic with Interests based audiences with and capturing demand from competitor keywords, service-based keywords, and brand keywords on Google Campaigns.
2. Activated retargeting campaigns on Meta and Google for existing Users to re-engage users who have previously interacted with their website and digital assets. To Increased Conversion Rates, Improved Ad Relevance, Enhance brand recall, Cost-effectiveness, Audience segmentation, and Majorly increase in Revenues and New users.
3. Implemented conversion tracking to track website CTAs properly and monitored them using Google Analytics.
4. Use UTM parameters for tracking, analyzing, and optimizing the campaigns and check source of the orders.
