Supercharging App Growth: How Nectar Transformed Qidz's Marketing Strategy
We helped Qidz address low app installs, expensive user acquisitions, weak return on ad spend (ROAS), and a lack of data-driven insights for marketing.
2597.56%
Average Monthly ROAS
67.38%
Booking Rate
213%
Growth in App Installs
Who is Qidz?
Qidz.com is an innovative marketplace that offers a wide range of family entertainment and activities.
Qidz platform is designed to help parents discover and book fun experiences for their children, including attractions, events, classes, and more.
Qidz.com aims to be the go-to destination for discovering and booking family-friendly activities. By partnering with various entertainment providers and leveraging technology, Qidz.com offers a curated selection of experiences that cater to different age groups and interests.
Their mission is to make it easier for parents to find and participate in memorable experiences with their children, creating lasting memories and fostering family connections.
The Challenge
- Low app installs and user acquisition
- High customer acquisition cost (CAC)
- Limited brand awareness and recognition
- Lack of data-driven insights for marketing strategies
- Competing against established players in the family entertainment industry
- Limited understanding of the target audience and their preferences
- Building a sustainable growth engine for continued expansion and revenue growth
Results
Qidz.com faced challenges related to low app installs, expensive user acquisitions, weak return on ad spend (ROAS), and a lack of data-driven insights for marketing.
To address these issues, Nectar implemented a comprehensive approach. We optimized app install campaigns on various platforms, leveraging precise audience targeting and engaging creatives to drive high-quality installs at a lower cost.
Through rigorous data analysis and optimization, we fine-tuned campaign performance, identified growth opportunities, and improved ROAS. The results were impressive, with Qidz.com experiencing a significant increase in app installs, improved ROAS, and a strong foundation for data-driven marketing strategies.
2597.56%
Average Monthly ROAS
67.38%
Average Booking Rate
213%
Growth in App Installs
Services Provided
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- Product-led growth strategy
- Launch plan
- PR strategy guidance
- Paid performance (Social, SEM)
- Content Strategy & SEO
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- Conversion rate optimization
- Audience hyper-targeting
- Email & push notification marketing
- Design, UX, and copywriting
Approach
1. By leveraging advanced analytics and insights, we optimized ad targeting, bidding strategies, and budget allocation to ensure maximum ROI. Thorough audience research and rigorous A/B testing allowed us to refine ad creatives, copy, and landing pages, resulting in highly effective campaigns. Continuous monitoring and data-driven optimizations further improved conversion rates, reduced ad costs, and ultimately led to the remarkable ROAS growth.
2. By thoroughly analyzing user behavior and booking patterns, we identified areas for improvement and implemented enhancements to the user experience. Streamlining the booking flow, improving website performance, and implementing user-friendly interfaces contributed to the significant increase in booking rates. Personalized marketing campaigns targeting users at different stages of the booking journey, along with the use of customer reviews and testimonials, further built trust and confidence, resulting in a higher conversion rate and increased bookings.
3. By thoroughly analyzing user behavior and booking patterns, we identified areas for improvement and implemented enhancements to the user experience. Streamlining the booking flow, improving website performance, and implementing user-friendly interfaces contributed to the significant increase in booking rates. Personalized marketing campaigns targeting users at different stages of the booking journey, along with the use of customer reviews and testimonials, further built trust and confidence, resulting in a higher conversion rate and increased bookings.
4. To optimize campaign performance, we conducted rigorous analysis and identified the best performing operating systems, locations, and ad creatives for Qidz.com. Through comprehensive data analysis, we evaluated the effectiveness of different operating systems in terms of user engagement and conversion rates. By understanding the geographic locations that generated the highest response and conversion rates, we strategically targeted our advertising efforts to maximize impact. Additionally, we closely monitored and analyzed the performance of various ad creatives, identifying the ones that resonated most with the target audience and drove the highest engagement. This meticulous approach allowed us to allocate resources effectively, tailor our messaging, and achieve optimal results for Qidz.com.
