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Transforming Patient Acquisition: GMC Clinics' Lead Generation Journey

We helped GMC Clinics build a sustainable lead generation engine.

325%

Increase in Online Inquiries

190%

Growth in Appointment Bookings

70%

Reduction in Cost per Acquisition

210%

Growth in New Patient Sign-ups

Who is GMC Clinics?

GMC Clinics is a prominent healthcare provider offering comprehensive medical services across multiple specialties in the UAE. Known for its patient-centric approach, GMC Clinics provides high-quality care through a network of experienced professionals.

The Challenge

GMC Clinics needed to improve its online presence and patient acquisition rates in a competitive healthcare market.

Results

Nectar Growth’s strategic approach yielded remarkable improvements in lead generation for GMC Clinics:

  1. Deployed multi-channel acquisition campaigns targeting patients in need of various medical services.
  2. Enhanced website and landing page UX to streamline the appointment booking process.
  3. Utilized retargeting campaigns to re-engage potential patients who visited the site but did not convert.
  4. Implemented detailed tracking and reporting to monitor lead quality and campaign performance.

Services Provided

  • Lead Generation Strategy
  • Multi-Channel Campaign Management
  • Website and Landing Page Optimization
  • Retargeting Campaigns
  • Performance Tracking and Reporting

Approach

1. Conducted in-depth audience analysis to identify key patient segments.

2. Developed and executed a tailored digital marketing plan focusing on high-impact channels.

3. Continuously optimized campaigns to improve conversion rates and reduce acquisition costs.

4. Leveraged data insights to refine targeting and messaging strategies.

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